We collect the feelings and motivations of consumers using image-based quizzes that identify and map visual preferences across a series of behavioural axes.

We capture responses to a wide variety of pictorial stimuli from aesthetic elements such as style and form, through to more abstract concepts such as freedom, happiness, fulfilment and love.

In each quiz, users respond to a series of carefully selected open statements designed to trigger specific emotional responses.

The methodology for selecting the images, the metadata stored behind each one, the behavioural criteria and the method of scoring are all inherent to Imagini’s IP and, as such, carefully protected. There are three patents pending for the underlying IP.

VisualDNA™ is dynamic. An individual's VisualDNA™ is constantly growing, as is the global database of VisualDNA™.

• Contact Us

  We'd love to hear from you. Get in touch to find out more about VisualDNA™ and to discuss how to put the consumer at the heart of everything that you do.

• Clients

  • 
  • 
  • 
  • 
  • 
  • 
  •