eCommerce Optimisation

A VisualDNA-powered tool provides individuals with highly relevant recommendations based on their emotions, aspirations and style.

eCommerce partners benefit from increased traffic, higher conversion, greater customer loyalty and consumer insight.

A multi-channel approach – including iPhone and Facebook applications – ensures high consumer access to our recommendation tools.

Brand Optimisation

VisualDNA-powered campaigns create fun, viral, social applications for consumers.

Brand owners benefit from greater brand awareness, increased reach and consumer insight.

Clients to date have included MSN, Nectar, Vodafone, the British Army and, most notably Pepsi.

Social Networking

Youniverse.com is our social network site. It offers a range of image-based quizzes enabling consumers to discover more about themselves and to meet other people who share their emotions, aspirations and lifestyle.

Youniverse has international appeal — our 9 million users come from over 200 countries. Our core users are in the United States and the United Kingdom, young and female.

Youniverse.com offers exciting sponsorship opportunities to select clients. To date, we have worked with Pepsi, Mydeco, Hotels and eHarmony.

Content Optimisation

By understanding our users at this rich level we are able to serve them content that is more relevant to them more of the time.

  • Case Studies

    Click each logo for more information

    • Hotels.com
    • Pepsi
    • mydeco

  • Case Study - Hotels.com

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    In partnership with Hotels.com, we developed our Hotel Visualiser which allows consumers to find hotels that will best suit their personal style and plans.

  • Case Study - Mydeco

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    In partnership with MyDeco, we developed our 'home furnishings finder' enabling consumers to find furniture ideas that match their taste, life stage and lifestyle and to get personalised decorating advice.

  • Case Study - Pepsi

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    For Pepsi, we built Pepsi Football Youniverse, a social network built around celebrity footballers. Users take a VisualDNA™ quiz to discover what kind of football fan they are and to find out how closely their views and aspirations match their favorite players.

    We also developed Pepsi 'Hopes & Dreams', an application offered on three social network sites in China, that allows users to express their hopes for the future and compare their personal VisualDNA™ with those of popular Chinese celebrities.